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With patented tool and gel formula, One-Twist Hair Color is out to compete with market leader in men's hair color.
June 27, 2022
By: Christine Esposito
Editor-in-Chief
According to L’Oréal, seven in 10 men who have grey hair worry that it makes them look older and the majority want to look as young as they feel. For them, the company has rolled out new L’Oréal Paris Men Expert One-Twist Hair Color, the brand's first permanent hair color technology created specifically for men. “Backed by over 100 years of R&I knowledge, L'Oréal Paris Hair Color leads with science to answer consumer insights in everything we create,”noted Lindsay M...
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